Okaido & Gintengai
Central Matsuyama's two shopping arcades, with department stores and drugstores.
- Area
- Shikoku · Matsuyama & Dogo Onsen
- Getting there
- Okaido (streetcar)
- Imabari towels
- Drugstore cosmetics
- Mikan jelly
More places nearby
Dogo Haikara-dori
An L-shaped arcade from Dogo Onsen stop to the Honkan, lined with citrus-juice and local sweets shops.
Dogo Onsen Honkan
One of Japan's oldest hot springs; the three-story wooden bathhouse from 1894 is still in use.
Matsuyama Castle
One of only twelve castles with an original Edo-period keep; from the hilltop you can see the city and the Seto Inland Sea.
Ishite-ji Temple
Temple No. 51 of the Shikoku 88-temple pilgrimage, with a National Treasure gate and a mysterious cave passage.
Sea bream rice (tai-meshi)
Ehime's sea-bream rice: Matsuyama style cooks the fish with the rice, Uwajima style tops rice with sashimi in egg-and-soy sauce.
Jakoten
Ehime's fish cake of small fish ground bones and all, then fried; eat it hot on the street.
Dogo Autumn Festival
Dogo Onsen's autumn festival, famous for portable shrines clashing into each other in the 'hachiawase'.
Takamatsu Marugamemachi shopping street
Takamatsu's central arcade under a glass dome, full of fashion, goods and udon shops.