SweetsMatsuyama
Ichiroku tart
一六タルト
A Matsuyama sweet of yuzu-scented bean paste rolled in sponge cake; called a tart but shaped like a roll cake.
Where to buyDogo Haikara-dori & Matsuyama Airport ↗
Shopping
Shopping streets & markets in Kotohira, Shikoku · 1
Tax-free shopping changes from November 1, 2026
Instead of tax being deducted at the store, you now pay including tax and get it refunded later.
- Show your passport at a tax-free store and pay the tax-inclusive price
- When leaving Japan, customs at the airport checks your passport and purchases
- Once checked, the store (or a refund agent) refunds the consumption tax
Minimum spend and refund methods can vary by store, so ask before paying.
Local products & gift ideas
3 gifts to bring home from Shikoku and where to buy them · Kotohira first
CraftsMatsuyama
Imabari towels
今治タオル
Soft, highly absorbent towels from Imabari, Japan's largest towel-producing area.
Where to buyOkaido & Matsuyama Airport ↗
FoodTakamatsu
Sanuki udon gift sets
讃岐うどん 土産
Semi-fresh or dried udon to cook at home, packed with dipping sauce.
Where to buyTakamatsu Sta. & Takamatsu Airport ↗
Most are also sold at souvenir shops in airports and major stations. Check hours and stock via the Google Maps links.