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日本旅行 · Trip prep

Naoshima, Shikoku — where to start?

Today's weather in Naoshima
Tue Oct 27, 15:07 Japan now
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Tax-free & shopping guide

Tax-freeFrom November 1, it switches to a 'refund system.' You pay tax-inclusive prices in stores and get the tax back after a customs check at the airport when you leave. Be sure to bring your passport.

SouvenirsMuseum goods and yellow-pumpkin souvenirs

Shopping tipShops are few and close early; use the museum shops and the store at Miyanoura Port.

Shopping spots in Naoshima
Getting around Naoshima

BusThe island bus links Miyanoura, Honmura and Tsutsujiso

OtherE-bike rentals are common; most museums close on Mondays

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Shopping

Shopping streets & markets in Naoshima, Shikoku · 1

Tax-free shopping changes from November 1, 2026

Instead of tax being deducted at the store, you now pay including tax and get it refunded later.

  1. Show your passport at a tax-free store and pay the tax-inclusive price
  2. When leaving Japan, customs at the airport checks your passport and purchases
  3. Once checked, the store (or a refund agent) refunds the consumption tax

Minimum spend and refund methods can vary by store, so ask before paying.

SouvenirsNaoshima

Umi no Eki Naoshima (Miyanoura Port)

海の駅なおしま

The shop inside the ferry terminal, selling island souvenirs and art goods.

Miyanoura Port

Local products & gift ideas

3 gifts to bring home from Shikoku and where to buy them · Naoshima first

SweetsMatsuyama

Ichiroku tart

一六タルト

A Matsuyama sweet of yuzu-scented bean paste rolled in sponge cake; called a tart but shaped like a roll cake.

CraftsMatsuyama

Imabari towels

今治タオル

Soft, highly absorbent towels from Imabari, Japan's largest towel-producing area.

Most are also sold at souvenir shops in airports and major stations. Check hours and stock via the Google Maps links.