Ichiroku tart
A Matsuyama sweet of yuzu-scented bean paste rolled in sponge cake; called a tart but shaped like a roll cake.
Tax-freeFrom November 1, it switches to a 'refund system.' You pay tax-inclusive prices in stores and get the tax back after a customs check at the airport when you leave. Be sure to bring your passport.
SouvenirsMuseum goods and yellow-pumpkin souvenirs
Shopping tipShops are few and close early; use the museum shops and the store at Miyanoura Port.
BusThe island bus links Miyanoura, Honmura and Tsutsujiso
OtherE-bike rentals are common; most museums close on Mondays
Shopping streets & markets in Naoshima, Shikoku · 1
Instead of tax being deducted at the store, you now pay including tax and get it refunded later.
Minimum spend and refund methods can vary by store, so ask before paying.
3 gifts to bring home from Shikoku and where to buy them · Naoshima first
A Matsuyama sweet of yuzu-scented bean paste rolled in sponge cake; called a tart but shaped like a roll cake.
Soft, highly absorbent towels from Imabari, Japan's largest towel-producing area.
Semi-fresh or dried udon to cook at home, packed with dipping sauce.
Most are also sold at souvenir shops in airports and major stations. Check hours and stock via the Google Maps links.